If you are currently using a customer service management software, it’s likely that you have a few complaints about the system and its functionality. The truth told, no system is perfect, and there is always room for improvement. If you happen to be an online retailer, however, it’s even likelier that you have more complaints because most CRM systems simply do not accommodate for online retailers. And the ones that do are entirely lacking of features that are useful enough to help you improve your conversion funnel, customer loyalty or long term retention. There are several key features that you should look for in ecommerce customer management systems, and they are as follows.

Deliver Detailed, Rich Analytics

You should expect detailed, robust and rich analytics that give you a complete look at each customer, a group of customers and aged customers in your dashboard. The goal of customer service management software is to help you better understand your customer behavior, so you can create meaningful relationships that extend retention and improve loyalty. If your system does not offer you this, your conversion funnel is definitely suffering as a result.

Work Across All Your Sales Channels

The reality of today is that just a handful of ecommerce customer service management software actually integrate into more than one sales channels. And the ones that do often require added plugins to do so that come at a premium price that is not included in the monthly price you are already paying. But the leading ecommerce CRM software systems, of which there are a scant few, actually integrate into all your sales channels, social channels and online marketplaces to deliver a fully-featured CRM for online retailers.

Connecting Your Entire Team

Finally, there’s team connectivity. Your CRM system should allow you to add affordable user licenses that give your entire team access. What’s more, you should be able to share tasks, chat, tag customer profiles, add notes and have access to a handy event calendar. These features help you better manage your projects and assure that everyone on the team is held accountable to their daily duties. If you find that these features are not present in your current ecommerce customer service management software, perhaps it’s time to consider a switch. Check out ReadyCloud CRM, and start a 14-day free trial (no credit card needed) today, and see if it’s the fit you’ve been seeking.