CLOTHING RETURNS ONLINE – THESE FOUR CRITICAL ELEMENTS ARE MUST-KNOW
As the orders stream into your online apparel store, you will take note at the rate of returns that you are subjected to. Apparel retailers in ecommerce suffer from a high rate of clothing returns online. How you choose to manage them and how you create your policy will have a direct impact on future sales, customer service, loyalty and retention. Make sure you understand how important your returns policy is by learning these key facts about clothing returns online.
OVER 30% OF APPAREL IS RETURNED
About one-third of all apparel that is ordered online will be returned by the consumer. At just over 30%, this number may be astounding to you, but there is good reason for it. People who shop online are unable to try on the clothing or see how it feels. In addition, many want to know they are getting the proper size on the first order. Some people will order three different sizes of the same thing so they can return the other two that do not fit, and sometimes all three if they do not like the apparel.
PEOPLE BUY SEVERAL OF THE SAME GARMENTS TO DETERMINE SIZE
Think about shopping online – you cannot see or feel the items. You only know what they look like from viewing them in a picture. How do those buttons look up close? Does that shirt taper around your collar perfectly? A lot of clothing returns online happen because people need to find the perfect fit; and also because they need to try on several sizes that they are unable to do when they are shopping for clothing from a computer.
A MAJORITY OF SHOPPERS WILL READ THE RETURNS POLICY FINE PRINT
Your returns policy matters. By how much? Well studies show that about 60% of all shoppers will take the time to at least review it. This factors into about 80% of shoppers who do read it using it to make their purchasing decision. Make sure you take the right amount of time to carefully create your returns policy so you do not lose possible sales.
STUDIES SHOW THAT EASY RETURNS APPEAL TO MOST CONSUMERS
Customers by and far want clothing returns online to be simple, straightforward and easy. Hassle-free returns are desired by over 81% of all consumers. Companies that offer them stand to do more than 357% more in sales, say recent studies. How does your returns policy look? ReadyReturns can help.