The popular shopping cart platform Magento has seen its fair share of ups and downs. As with most corporate success stories, there were the solemn days of layoffs and shutdowns, mass user exodus and more calamities.
But Magento has successfully reinvented itself. And it’s thrived. Now it’s an ecommerce juggernaut and is one of the top three platforms currently available.
Read on to learn more 2018 Magento statistics.
Magento’s Resurgence from the Grave
It wasn’t all that long ago that Magento was on its deathbed. In fact, a mid-2014 Tech Crunch article reported that the service, once purchased by eBay for $180 million, would be shutting down many of its SMB services following the holiday season that year. The announcement created panic for the then 10,000 active SMB users of the service.
Magento later backpedaled and assured users that their services would stay live through February of the following year (2015). This, of course, did nothing to stop the exodus of active users, with eBay actively naming BigCommerce, a former competitor, as its integration partner to manage offboarding of active users onto its more robust ecommerce platform.
While the move didn’t mean that Magento was actively closing, it did mean that it was alienating thousands of SMB users, which subsequently flocked to competing services.
Mark Lavelle, SVP, Product and Strategy at eBay Enterprise explained that Magento was making the move to focus on Magento Enterprise Edition and Magento Community Edition which he positioned as:
“Two solutions that better supported and better equipped small and medium-size merchants to prosper in the evolving and increasingly competitive eCommerce landscape.”
Most people thought Magento was gone forever. But time would prove that this move wasn’t boneheaded at all. In so many words, Magento was shifting itself to serve a growing mid-enterprise and enterprise level userbase.
Doing so helped the company turn a tidy profit over the next three years that would follow, growing its usership exponentially and increasing its overall worth nearly tenfold, leading up to the biggest announcement in Magento’s history: The acquisition of it by Adobe, Inc.
Why Adobe Bought Magento
In May of 2018, Adobe issued a worldwide press release announcing its intentions to purchase Magento for the lofty sum of $1.68 billion. Adobe’s move into new territory, was explained as such:
“The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.”
In other words, Adobe is gearing up to contend with shopping cart software services providers such as Shopify, 3dcart and BigCommerce. The acquisition of the open-source Magento platform, and the subsequent Magento 2 platform that is currently in the works, puts Adobe at the top of the ladder for B2B and B2C ecommerce software solutions.
“Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey,” said Brad Rencher, the executive vice president and general manager of Digital Experience at Adobe in the press release. “Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”
2018 Magento Statistics
You came to this article to learn more about Magento’s statistics for 2018. And you came to the right place. Now that the epistemology is taken care of, without further ado, here are all the facts about Magneto you need to know.
As you can see from this chart below, Magneto’s usage statistics are healthy, showing a peak in 2014 before the aforementioned eBay fiasco, and then leveling out at around 250,000 active users recently.
According to this chart we found on Built With, Magento is currently powering 28% of internet sites with 16% of the top sites using it as the preferred ecommerce platform.
Since, 2008, Magento downloads have been on the rise, surpassing 5 million downloads in 2014, with an estimated 8 million total downloads in the present day.
A related Google Trends report finds that Magento’s usage level has peaked and puts it in the top two ecommerce platforms for usage, being outdone only by Shopify.
Magento Statistics for 2018
- More than 250,000 Magento users worldwide
- More than 150,000 Magento developers worldwide
- 509,516 websites using Magento worldwide
- Processed more than $101 billion in 2016
- Top-five platform for transitioning ecommerce businesses
- Top-three provider of top 500 ecommerce brands
- Faster growth than IBM and Oracle
- Most users are based in the United States
- Company features more than 300 technology partners
- Magento stores can handle 500 orders per hour
- Magento 2 stores can process 600 orders per hour
- Purchased by Adobe in 2018 for $1.68 billion
- Supports 70 different payment gateways
- Offers more than 5,000 apps and plugins
- 14,500 Magento stores in Alexa top sites
- 13% total share of ecommerce shopping cart providers
- Powers 29% of the top 1 million websites worldwide
- 46% of Magento shoppers access stores via mobile device
- Conversion rate at stores ranges from 2% to 2.5%
- Average Magento shopper adds 4-5 items to the cart
- Average order value ranges from $180 – $196
Magento Infographic
Need even more information? We’ve got you covered with this illustrated infographic that you can use as an easy reference guide for Magento statistics in 2018.
