Positioning your brand with the right digital marketing strategies for ecommerce is paramount. The E-tailer space is growing, with new stores popping up every day.
Staying relevant has never been more important.
The pandemic opened a floodgate of potential customers shopping online. Now is the best time to build a digital marketing strategy for your ecommerce business.
You’ve got to strike while the iron’s hot, right?
Looking for ecommerce digital marketing strategies to grow your ecommerce business in 2021? You’re in luck! For the best ecommerce digital marketing tips, stay tuned. We’ll help you crush your sales projections in 2021.
Read on to learn more.
1. Use Google Shopping Ads
Implementing Google Shopping ads is an excellent way to boost your ecommerce store. It adds to your visibility, brand awareness, and sales.
Google Shopping allows people to see targeted products related to their search. They appear at the top of the page, which gives you massive visibility. The brand, GOAT, looks like they may be killing it in the Nike Jordan niche. They take up the first six spots alone. Impressive!
Google shoppers will click on your product. The ad takes them straight to your ecommerce product page. Here’s what it looked like when I clicked on GOAT’s first product.
Gil Gildner of Discosloth says use targeted ads on Google Shopping. It’s the easiest way to target a small group of customers to get more sales for your ecommerce store. GOAT must have gotten the memo.
Setting up a Google Shopping Ads account is super easy with Shopify or Woocommerce.
Do they work? They work very well.
Nikki Bisel of Seafoam Media says target customers who have experienced your brand. With that strategy, Google Shopping has increased their conversions and CTR by 200%!
She suggests narrowing her audience. It helps you increase CTR and conversions without harming your budget. That’s a definite win-win!
2. Go for Personalization
A customer can shop anywhere, especially online! What makes them go to your store over another is the customer experience and your brand.
If you’re starting out, your brand awareness may be minuscule. One way to build your brand r is through personalization. Companies that install a personalization strategy for customers increase profits by 6-10%.
Instead of sending a generalized email, create email personalization by sending one with the customer’s name. Use the customer’s buyer behavior to recommend other products especially for them. The right personalization can move your customer through the buyer’s journey quicker.
Rather than having them search your site for what they need, you can put it right in front of them. It makes it easier for your customer to take that desired action. Cha-ching!
Another great tool for personalization is Vidyard.
With Vidyard, you can make personalized videos for email. Choose between a screen capture or a unique personalized video from your webcam. It provides an excellent, personalized touch. It’s an excellent option to add to your ecommerce digital marketing strategies.
3. Inspire Your Customers to Make User-Generated Content
How would it feel if you had customers who market your product for free? User-generated content is a type of marketing that’s done by your most loyal customers. Sounds too good to be true, right?
It’s not! It’s all about finding ways for your most loyal customers to share your business. One of the most unique approaches to UGC didn’t come from a company but a country. Sweden, to be exact.
The campaign was for Swedish tourism, and the design was simple. A customer interested in vacationing in Sweden would call a number. On the other end, a random Swede would share their views on visiting Sweden.
The campaign culminated with the 250th anniversary of abolishing censorship in Sweden. It was a brilliant campaign. It connected individuals in the most powerful way possible. People got direct human contact via a phone call. We could all learn some ecommerce digital marketing tips from Sweden.
Here are the statistics from the campaign from the tourism site:
The campaign reached 190 different countries and received almost 200,000 calls.
4. Create a Loyalty Program
One of the more powerful digital marketing strategies for ecommerce is loyalty programs. It is much easier to sell an existing customer than it is a new customer. Creating a loyalty program that encourages repeat business is essential for ecommerce stores.
Here’s how some ecommerce brands increased their sales with loyalty programs.
Looking for a few companies to use for your ecommerce brand? Here’s a list:
- ai
- Dealyze
- Open Loyalty
- io
- Swell by Yotpo
These companies help offer incentives to your most loyal customers. It keeps them coming back for more. Some have incentives for referring friends and followers on social media.
Before starting a loyalty program, there are a few things you’ll want to consider. Find ways to diversify how customers can earn points. You may consider sharing on social media, buying more products, or referring a friend.
You’ll also want to consider how you pay them for their loyalty. Will you have customers redeem points, receive coupon codes, etc.? There are a variety of ways that you can improve ecommerce customer loyalty — it’s up to you to tinker around and A/B test them all to find the best formula for your business.
5. Use Chatbot Features on Your Site
Adding a chatbot feature to your site can improve customer service and retention. When customers have a question, they want an answer now, not a day from now.
Chatbots automate part of your customer service experience. That gives you time to focus on other matters. Depending on the size of your business, you might use a live person or a regular chatbot.
Each one is effective with taking care of minor issues. Every bit of time you save is more time you can spend on increasing the profitability of your business. So consider a chatbot as part of your ecommerce AI solution for improving customer service.
Need Even More Tips?
Digital marketing for ecommerce isn’t rocket science. The more tools that you have in the shed, all the better. Looking for even more tips. We’ve got you covered in this related guide: 6 Ways to Improve Your Ecommerce Marketing Strategy Right Now.