As over 140 million Americans get ready for another spooky Halloween celebration, there’s much for e-retailers to be happy about, too. You may not know, but Halloween is actually one of the most popular online shopping holidays. It kicks off a sales drive that continues throughout Thanksgiving and Xmas, well into the New Year.
Nearly $7 billion is spent each year by consumers in preparation for Halloween, with a nice chunk of those sales coming in after the holiday. With over 40% of people choosing to shop online, it’s cemented this holiday as fourth most popular for online spending. Get ready for some spooktacular facts, presented to you in this special holiday edition infographic.
