These Email Marketing Statistics Prove This Niche Is Very Much Alive

Who’s Reading Emails Anyways?

Now you might be thinking, that you nearly never read an email that is marketing to you, but you’d be mistaken. According to Convince and Convert, 33% of marketing emails are opened by the recipient based upon the subject line, and 44% of email marketing recipients have made at least one purchase over the past year.

Now that we have established that emails do get read and opened a lot more than you likely previously thought, and that they also do generate a surprising amount of conversions, too, how active is the average list? According to Epsilon, the average email list that you can purchase contains 50% active users.

Naturally, these email marketing statistics are conclusive to the fact that:

• 33% of emails are opened by recipients.
• 44% of recipients have made a purchase over the past year.
• About half of any given email list contains active users.

It’s All About The Subject Line

The most successful emails are all about the subject line, that opening elevator pitch that either attracts the user to click into the message and read it or that detracts them from the message altogether, ultimately resulting in a trip to the junk or spam bin. So how do these email marketing facts play out in action?

An Adestra report found that:

• Personalized subject lines are 22.2% likelier to be opened.
• The same above report also found that subject lines that include the phrases “money,” revenue,” or “profit” are top performers.
• Subject lines consisting of 10 characters or less get opened at a rate of 58%.

In addition, Chadwick Martin Bailey explains that subject lines are directly responsible for 64% of email opens. So there you have it, a large part of getting people to just open your email and read it involves one simple thing: the subject line that you are using.

Who’s Sending Marketing Emails?

In spite of the notion that many people mistakenly presume that this form of marketing is dead, the most current email marketing statistics beg to differ. As a matter of fact, it’s alive and well. And it’s not going anywhere, anytime soon.

Naturally, this makes us wonder what the stats are as far as who’s sending these marketing email messages.

• According to an iContact report, 56% of businesses say they are increasing their use of email marketing.
• 82% of consumers will open emails that are sent to them from companies they do business with, explains Litmus.
• Spending on email marketing increases by 10% year over year, according to a Forrester report.
• 83% of B2B marketers rely on email as a primary marketing platform, says the Content Marketing Institute.
• Email marketing grew 11-fold from 2011 through 2014, according to SeriusDecisions.

What’s ROI Like?

If this many marketers are still relying on email marketing, the proof in the pudding has to be the ROI. After all, if there was not a consistent return on this investment, it would spell the surefire demise of email marketing as a whole. But as the facts illustrate, such is indeed the case: email marketing has a very potent ROI.

• Email marketing delivers an ROI of 3800% or better, explains DMA, resulting in one-fifth of companies reporting that they had an ROI of $76 or greater from email marketing, a increase of 300% in just three years.
• Chief Marketer Says that as compared to direct mail, email delivers a 28.5% return, as opposed to a meager 7%.
• According to Campaign Monitor, for every $1 you spend on email marketing, you will get an average ROI of $38.
• Emails that help trigger psychological responses improve revenue on the return by 30%, explains DMA.

These are but a few of the countless email marketing statistics that demonstrate how profitable this niche has become. They are a testament to the fact that email marketing is very much alive, well and breathing. Not only that, it’s generating billions in return on investment for companies and brands around the world.

Email Marketing vs. Social Media

We all know that social media is one of the most powerful marketing influences in the modern era. But just because it’s a potent platform to effectively disseminate your message does not mean that you should overlook email marketing either.

Rather, a robust and well-rounded approach says that you should market in tandem to achieve the greatest ROI. Just for kicks, though, how does email marketing stack up to social media?

• According to McKinsey, email marketing delivers a return value that’s threefold that of social media.
• There are three times as many email accounts as there are accounts on Twitter or Facebook, according to Radicati.
• Mail Munch says that 60% of internet marketers agree that email marketing is more effective than social media.
• A McKinsey & Co study found that email marketing generates 40 times as many customers as Facebook marketing does.
• Popular blogger Douglas Karr explains that for every 1,000 email recipients you market to, you will get about 200 responses versus between 10 and 3 responses on social media.

We leave you with this detailed infographic so you can get a better idea of how B2B marketers are leveraging these email marketing statistics to gain the upper hand in today’s obfuscating digital era.