When seeking to find your ecommerce lightbulb moment – where you can more easily digress the consumer mindset to make critical changes to your storefront and business model to fuel success – current online shopping statistics should play a prominent role.
It’s no mystery that consumers want to be able to easily find and buy the things that they like online. They also, according to a ComScore report, want to see the shopping experience traverse to a more seamless one between brick-and-mortar, internet, mobile and smartphone applications, too.
Lack of Mobile Ingenuity
The lack of innovation in the mobile shopping stratosphere has led a majority of consumers to stick with using their desktop or laptop computer. Namely, this is because mobile websites and smartphone applications don’t offer pictures that are big enough to view as consumers’ desire, nor do they offer text that is in a font which is easily readable to the naked eye.
In fact, about 41% of consumers prefer to shop at the full website of a retailer as opposed to any other shopping method, with exception to locally, when the retailer also has a brick-and-mortar storefront. Only 35% of consumers use a mobile website to shop, and just 25% rely upon a smartphone application.
For a more detailed breakdown, take a look at our in-depth report: Mobile vs. Desktop: These Facts About Online Shopping Will Surprise You. It covers, extensively, the shopping trends between mobile and desktop users, including gender and generation comparison, holiday shopping, social media influence, and device preference amongst consumers.
The Social Influencer
Indeed, social media is a gargantuan marketing monster, the likes of which have never been seen before. While the end user loves the freedom and expression they enjoy on social channels, sites like Facebook, Twitter, Pinterest, Polyvore, Instagram and others should be viewed for what they really are: marketing engines that drive sales via paid advertisements.
That being said, social media is a powerful influencer with ecommerce sales. So how do social media sales statistics stack up? About one-third of all internet users have stated – in various polls, surveys and studies – that their purchasing decision is influenced by social media. What’s more, when consumers are happy about a purchase that they make, they are likely to talk about it on their favorite social channels after the fact, which can help drive even more sales.
Channel-to-Channel Brand Loyalty
What is commonly referred to as the “omnichannel” is a modern reference to cross-channel sales. For example, consumers are usually influenced across multiple channels before making a purchase, many times by Webrooming and Showrooming to find the greatest value and the easiest method of attaining the goods that they desire.
The ability for consumers to compare, in real-time, market prices online versus goods being sold locally, is in intimating factor in them making the sale. And this leads directly to the next point at hand: the price match guarantee. According to a U.S. News report, consumers heed the price-match being offered at local stores, telling of why they’d assuredly demand the same from any online store.
In a related Economist article, a report surfaced that demonstrated that when something as simple as a price match guarantee is offered, the average order value can increase by as much as 34%. In addition, sales generally increase with a price match guarantee, and don’t decrease, contrary to popular belief.
Mindset of the Online Shopper
Learn about more ecommerce shopping statistics by having a look at this detailed infographic. It will help you better understand the mindset of the online shopper, so you can make the simple changes to your online store to help increase sales.
