21 Facts About Amazon Prime Day You Need to Know

Amazon is the leading online retailer and the largest marketplace in the world. It’s a bazaar of shopping that hosts a menagerie of products offered by millions of merchants. At any given time, there are more than 2 billion items to choose from. The most recent Amazon statistics show that this retailer has even surpassed Wal-Mart in size and in annual revenue, helping catapult the founder, Jeff Bezos into the standing as one of the richest men in the world; a crown he may claim soon for himself.

While some may think that the biggest online shopping day of the year is Cyber Monday, and while this used to be correct, such is no longer the case. In fact, Amazon Prime Day, which takes place in July of each year, is outdoing Black Friday and Cyber Monday by a long shot, and is, in fact, the most popular online shopping holiday of the year. To help keep you in the know, here are the most pertinent Amazon Prime Day facts.

Read on to learn more.

21 Facts About Amazon Prime Day

1. Amazon Prime Day will commence during the second week of July in 2017.
2. The deals being offered will run at least 30 hours.
3. Merchants can’t submit for lightning deals after May 21.
4. A deal that’s offered by a merchant for Amazon Prime Day must offer a 20% discount or greater.
5. Amazon charges its merchants fees that range from $300 to $500 to list each deal.
6. Amazon Prime Day in 2016 resulted in the largest sales day for the retailer in its history.
7. Prime Day in 2016 did 60% more sales worldwide than Prime Day in 2015.
8. 2016 Prime Day generated an estimated $530 million in sales, an increase of 26% from 2015.
9. Prime Day in 2015 generated an estimated $421 million in sales.
10. Amazon Prime Day sold more than 327,000 pieces of electronics and more than 1 million pairs of shoes last year.
11. For Amazon Prime Day 2017, the retailer is promising that fewer items will be out-of-stock due to high demand.
12. Lightning Deals – the most popular deals – go the fastest, with some selling out in a matter of minutes.
13. In 2016, more than 1 million shoppers used the Amazon app to buy and track their purchases.
14. Prime Day was actually created to draw more shoppers to the Prime subscription service.
15. Recent reports find that Prime customers spend double what non-Prime customers spend.
16. Social tracking reports found that the most popular conversations about Prime Day revolved around Kindle, Echo and Xbox One bundles.
17. Amazon Prime Day sales reach an 80% purchasing influx over any other selling day of the year.
18. More than 100,000 deals will be offered for Amazon Prime Day 2017.
19. The most popular item being purchased on Prime Day are electronics priced at $50 or lower.
20. More than 60 million Prime members worldwide will consider making a purchase this year.
21. 46% of households in the U.S. have a Prime membership they plan on using for Prime Day.

Amazon Prime Day Infographic

Need even more Amazon Prime Day facts? Here’s a nifty infographic that we found that can help you easily reference some fast facts and stats.